Italian niche line Santa Maria Novella will launch L’Iris,* the brand’s first fragrance in Eau de Parfum concentration. The new fragrance comes after private equity firm Italmobiliare acquired the brand in 2021.
The floral fragrance will center on iris, the emblem of the city of Florence. Additional notes include neroli, Sichuan pepper, geranium, magnolia, jasmine, musk and gray amber.
Santa Maria Novella L’Iris will be available in 50 (€140) and 100 (€210) ml. Look for it later in May.
*Note that Santa Maria Novella has sold an Iris Eau de Cologne in the past, but it is no longer listed on the brand website.
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