Nicole Eckels Interview On Glasshouse Fragrances and Business

When you were launching Glasshouse Fragrances, 15 odd years ago now, you launched with 15 fragrances. What was your inspiration behind each scent?

The reality is the first 15 were very quick. There was nothing in the range at all and I worked with this particular fragrance house and they had lots of lovely things that I would adjust. It was easier in the beginning. Now, fragrance creation is harder, because you’re looking for gaps. It’s wonderful because you’re always looking for something really different and cool and first to market. Whereas when you set up the range, it’s like, ‘Okay, we need all the basics.’

Nowadays, where do you seek inspiration for a new scent?

It either comes from an idea, which is conceptual, and it has no fragrance attached to it. It could be a place or a feeling or a particular moment, and from there I’ll build a fragrance around it. Or sometimes it starts with a fragrance. So there might be a note that’s trending, for example with Midnight in Milan, that saffron note. And then I build the concept around that.

When you’re working and you are testing lots of different scents, does your nose get overwhelmed? And is the coffee bean trick real?

Great question. I don’t get overwhelmed, but I have to stop. As you get to 15 [scents], you’re losing it then. You won’t give it the attention it deserves and you can miss things. Coffee beans? It’s not a myth at all but I don’t use it. I have another technique that I use, which involves blowing air in and out of my elbow. You breathe back and forth into your elbow, it’s cleaning your nose in a way. The coffee works in so much as when you’re smelling fragrances, or anything, you’re smelling for differences. You’re smelling for changes …. and nothing smells like coffee except coffee. So that’s why people use coffee beans because they’re very effective for you to go back to neutral.

You’re now in your 15th year, what is the biggest piece of advice you would give to other women who want to start their own beauty business?

I think that you have to do something that you really believe in at a gut level. Beauty is driven by passion. It’s driven by what you love and what you want to create for yourself. The DNA of Glasshouse and me are so connected. You can’t take them apart. They coexist in a way that’s unique and that has been very important in the success of the brand. That helps me navigate through whatever challenge. If there’s uncertainty, I go back to that place.

We couldn’t chat to you without talking about your beauty routine. So what role does beauty play in your life and when selecting products, do you still focus on scent?

Well, it’s so funny you say that because there is one product that I use because I love the smell. It’s also a very, very, good product. It’s Chanel Hydra Beauty Camellia Water Cream. I used to use it all the time as a makeup artist because you’d pat it on the skin before you start a service. Everything would just melt and it is beautiful on the skin.

To wrap up, Nicole, Glasshouse is so well known for their home fragrances. What is your top tip for finding a signature home scent?

It has to speak to you. If you love the way that it makes you feel, that is all it needs to do. Pick what you love. If you choose something that is unique to you or something that you haven’t smelled before that can become your signature.

When you were launching Glasshouse Fragrances, 15 odd years ago now, you launched with 15 fragrances. What was your inspiration behind each scent?

The reality is the first 15 were very quick. There was nothing in the range at all and I worked with this particular fragrance house and they had lots of lovely things that I would adjust. It was easier in the beginning. Now, fragrance creation is harder, because you’re looking for gaps. It’s wonderful because you’re always looking for something really different and cool and first to market. Whereas when you set up the range, it’s like, ‘Okay, we need all the basics.’

Nowadays, where do you seek inspiration for a new scent?

It either comes from an idea, which is conceptual, and it has no fragrance attached to it. It could be a place or a feeling or a particular moment, and from there I’ll build a fragrance around it. Or sometimes it starts with a fragrance. So there might be a note that’s trending, for example with Midnight in Milan, that saffron note. And then I build the concept around that.

When you’re working and you are testing lots of different scents, does your nose get overwhelmed? And is the coffee bean trick real?

Great question. I don’t get overwhelmed, but I have to stop. As you get to 15 [scents], you’re losing it then. You won’t give it the attention it deserves and you can miss things. Coffee beans? It’s not a myth at all but I don’t use it. I have another technique that I use, which involves blowing air in and out of my elbow. You breathe back and forth into your elbow, it’s cleaning your nose in a way. The coffee works in so much as when you’re smelling fragrances, or anything, you’re smelling for differences. You’re smelling for changes …. and nothing smells like coffee except coffee. So that’s why people use coffee beans because they’re very effective for you to go back to neutral.

You’re now in your 15th year, what is the biggest piece of advice you would give to other women who want to start their own beauty business?

I think that you have to do something that you really believe in at a gut level. Beauty is driven by passion. It’s driven by what you love and what you want to create for yourself. The DNA of Glasshouse and me are so connected. You can’t take them apart. They coexist in a way that’s unique and that has been very important in the success of the brand. That helps me navigate through whatever challenge. If there’s uncertainty, I go back to that place.

We couldn’t chat to you without talking about your beauty routine. So what role does beauty play in your life and when selecting products, do you still focus on scent?

Well, it’s so funny you say that because there is one product that I use because I love the smell. It’s also a very, very, good product. It’s Chanel Hydra Beauty Camellia Water Cream. I used to use it all the time as a makeup artist because you’d pat it on the skin before you start a service. Everything would just melt and it is beautiful on the skin.

To wrap up, Nicole, Glasshouse is so well known for their home fragrances. What is your top tip for finding a signature home scent?

It has to speak to you. If you love the way that it makes you feel, that is all it needs to do. Pick what you love. If you choose something that is unique to you or something that you haven’t smelled before that can become your signature.

This content was originally published here.

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