French niche line Memo Paris has launched Madurai, a new fragrance in the brand’s Fleurs Bohèmes collection.
Legend has it that Madurai, a sacred city in southern India, derived its name from the drops of divine nectar that fell from Lord Shiva’s hair. A spectacular world created from a drop of perfume?! Pure olfactory genius. Absolute of Indian jasmine sambac, oil of fresh Indian turmeric, here lies the Hindu temple of Meenakshi. Absolute of jasmine from Upper Egypt, its pyramidal towers home to all spirits. Australian sandalwood, the statues begin to dance and swayas the wind sings its song. Oil of marigold from the Indian Ocean, mythological creatures in fits of laughter. Clary sage from France, the colours speak a close language. Spirit of peach, bewitching Madurai erupts in thunderous applause for the beauty of jasmine. Eyes wide open, breathe in this floral and fruity whirlwind that exudes incredible charm.
Quote from the perfumer: “I created Madurai thinking about a wonderful trip to South India a few years ago. I remember one morning, sitting on a small terrace drinking tea. All my senses were alert. In the warm air, the intoxicating perfume of the flower sellers; the power of the spices and the sweetness of the mangoes from the stalls…. The rich and airy jasmine sambac of the offering necklaces and the creamy scent of sandalwood around the temples.” / Gaël Montero
Additional notes include bergamot, tuberose and suede accord.
Memo Madurai is available in 75 ml Eau de Parfum.
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