If the past 100 years have been any indication, Chanel No. 5 is much more than a fragrance. Created in 1921 by Gabrielle “Coco” Chanel and French perfumer Ernest Beaux, the scent has reached cultural phenomenon status, working its way into movies, TV, pop art and museums, while being worn by Hollywood’s biggest stars, from Marilyn Monroe to Chanel No. 5 ambassador Marion Cotillard.
To celebrate the fragrance’s 100th anniversary, the French fashion house is exploring its storied history in a new episode of Inside Chanel. The series documents the rich history and cultural references behind one of the world’s most iconic brands.
In this episode, viewers will see Chanel No. 5 like they’ve never seen it before, including the story of its inception, the inspiration behind its silhouette and design, the special meaning behind number five, its significant role in World War II, and its lasting impression on popular culture and modern perfumery.
“From the start, No. 5 threw habits and conventions to the wind,” Chanel said in a press release. “At the beginning of the 1920s, Gabrielle Chanel had already changed people’s views on fashion by suggesting a new allure. Her first perfume is consistent with her pioneering designs, simple yet well thought through. Revolutionary in its composition, No. 5 is also the first perfume imagined by a woman for women.”
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