Celine Roux, global director of fragrance at Jo Malone London, on enjoying innocence in scent creation and her one happy smell – ELLE SINGAPORE

Celine Roux, global director of fragrance at Jo Malone London, on enjoying innocence in scent creation and her one happy smell - ELLE SINGAPORE

She’s the nose behind the whimsical scents of the English perfumery brand, Jo Malone London. With more than a decade in fragrance concoction, Celine Roux shares here why hay is her happy smell, and what it means to enjoy naivety in her line of work.

Photo courtesy of Jo Malone London

INSPIRATION FOR MY CREATIONS COMES FROM… classic British ingredients and locations. The Wood Sage & Sea Salt Cologne, for example, was inspired by the sea-sprayed cliffs along the coast during a holiday in Cornwall.

IF I HAD TO PICK A FAVOURITE SCENT… I can’t! I fall in love with each new one I create — over 100 in 12 years. They all have such special stories behind them.

CREATIVE FREEDOM IS… pure luxury. Especially when it comes to creating new fragrances and exploring new olfactive territories with no constraints.

WHEN IT COMES TO CREATING SCENTS… it’s good to preserve
a little naivety and not cling to any preconceived notions about what fragrances are supposed to smell like.

MY MOODBOARD RIGHT NOW SHOWS… an incredible photo of a woman in a jungle under a huge green leaf. The image is bursting with freshness and greenness. Whether or not anything comes out of it remains to be seen, though.

MY BEST FRIEND IS… really patient. I tend to stop every other minute to smell something when we go away together, and my pockets will be stuffed with leaves and flowers at the end of the day. She’ll have to smell everything I smell so I can get her opinion.

A FRAGRANCE HACK EVERYONE NEEDS TO KNOW IS… spritzing a scent behind my knees if I’m wearing a skirt in the summer.

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THE MOST OUTRAGEOUS IDEA THAT YOU’VE HAD FOR A SCENT… was to use cereals and grains in our English Fields collection. I had to fight really hard, and we eventually created the mouth-watering Poppy & Barley Cologne. Sometimes, you have to break the mould and travel into uncharted territory.

HAPPINESS SMELLS LIKE… hay. Whenever I smell it in barns and haylofts, it always takes me back to childhood summers in my parents’ country house that I still visit every year.

I’M CURRENTLY IN LOVE WITH THE SCENTS OF… the airy Fig & Lotus Flower Cologne and the sensual Cypress & Grapevine Cologne. These “children” were four years in the making, so when I finally get to see them in their bottles and smell them like a consumer, I fall in love all over again.

This story first appeared in the January issue of ELLE Singapore.

This content was originally published here.

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